An Important Wake-Up Call To All Online Marketers

Tom Rozof, Founder and CEO of Web Traffic Portals and Founding Partner of Mass Traffic Network, has just written an extremely important article for all online marketers. Those who want to position themselves optimally for future success in their online business will do well to take a few minutes to read and absorb this crucially important message.

Someone Please Slap Some Sense Into That Online Marketer! Or, Why Authority Web Sites Will Be Big Business In 2008

By Thomas Rozof, CEO WebTrafficPortals.com & Founding Partner at MassTrafficNetwork.com

Talk to anyone who makes their living as an online marketer and I guarantee you that sometime over the next two years you will hear them come to this conclusion: Multiple web sites are dead, authority sites are the future. Believe it or not they are right.

As an authority in the field of SEO and web traffic I talk to lots of online marketers. Many of them have recently shut down hundreds of niche websites in favor of developing a few focused sites on markets they intend to concentrate on in 2008. Why? They have discovered that two of their sites are making more money than all of the other 200 combined. Let me share with you why this is true and why it will continue to be the case from here on out.

First, like it or not, search engines define, guide and regulate online business, especially the big one: Google. The Google slap has become a horror story no online marketer wants to repeat. This “SLAP” occurs when Google changes their methods and procedures in order to fine tune the delivery of a more quality search experience to the public.

Say an online marketer had 100 web sites with SEO-rich but humanly unreadable content on them in order to monetize their sites with Adsense; Google hates this. Why? Because they know their future is tied in more with the public than with online marketers making them money. They want the public to continue to see them as the best in online search. So, they want everyone to have a superior experience when visiting a web site as a result of a Google search.

Now, listen closely, because what I’m about to say should guide your online marketing strategy from here on out. Google is SMART. They are smarter than you. They know everything about your online business and more about you personally than you want to believe. Read that sentence again. I used to doubt this, but no longer.

I run one of the most sophisticated web building systems on earth. It cost over $600,000 to construct. Part of our business system is to set up sites in such a way as to keep Google and the other search engines from seeing certain aspects of our development process. It’s not black hat, but some might considered it grey. Even though I know how to keep certain things from search engines, I have given up trying to build a business on this strategy. I’m now a White Hat evangelist, and for one good reason: it works. Oh, I know all you black hat, underground, gurus are already thinking of the next way to scam the search engines. And, I have no doubt that you will find a way to grab a few quick bucks by using questionable or dubious strategies. However, like the true thief of today, you are destined to wake up down the road and say something like: “My God, I spend all this time trying to steal from others. Now I’m in jail and I’ve lost everything. I would stand a much better chance of making money in life by going out and using all my 'thiefdom skills' on building a legitimate business.” If you are currently making $10,000 a month using all your back hat mojo, I’m here to tell you that you can make $50,000 a month with an approach that has QUALITY and AUTHORITY at the center.

I hope that the moment of reality I’ve just described above for the offline thief has caused all you online marketers to think twice about your strategy for 2008 and beyond. Don’t get me wrong. I too love a good short cut. To be honest I have tried my own Black Hat tactics, and some of them did work…for a while. However, after I started using that energy on building QUALITY into my business everything changed. I now know this is the right strategy, not just for me but for everyone who wants to succeed in this exciting business.

Why not start today by approaching your business with deferred gratification as part of your model. That means from here on out you will give up your quick buck, quick fix mindset. Why not aim to become an AUTHORITY in a niche you love. If you do, you will win.

Yes, I know it’s not easy. But that’s why I think you will win. Most people online are addicted to EASY, QUICK, SIMPLE, and FAST. Think of it this way. You will have less competition, not more. Think about this for a moment. A year or two from now many online marketers will be FORCED to build authority sites just to make money and survive. You will have already known and responded to this reality long before the others were compelled to do so.

To bring this to market for you in a huge, unprecedented way, WebTrafficPortals.com has formed a Strategic Partnership with Mass Traffic Network, combining the best of authority site portals with Rick Jorgenson’s Mass Traffic Formula for driving massive amounts of highly targeted traffic to these sites. Top online marketers are building awesome authority sites and raking in more money than you ever thought possible.

Believe me, today is the day to change your strategy. Make 2008 the year of AUTHORITY and MASS TRAFFIC, and you will look back on this decision as one of the best you even made.

For more information, visit http://masstrafficnetwork.com/benefits, and sign up for our second informational webinar on December 27, 2007, at http://masstrafficnetwork.com/webinar.

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